Angus Media and CattleFax gather insights into current management, future intentions of the calf and feedlot industry
Clay Zwilling, president of Angus Media, shared findings from Angus College beef industry research at the Angus Conference in Orlando, Florida. (photo courtesy)
British stone. JOSEPH, Mo. — How much do commercial cattlemen pay for bulls? How does this relate to calf value? Are commercial herds planned to rebuild? What motivates a feedlot to purchase and pay a premium for a group of calves?
The short answer is $4,467 and more; yes; and everything from feed conversion to genetic value.But detailed answers can be obtained by readingIndustry InsightsPowered by Angus MediaSMand CattleFax.
The report is an executive summary of two industry-wide surveys designed to measureIndustry perspectives on Angus genetics and an insight into the future structure of the industry.
Angus Media President Clay Zwilling shared the results at the Angus University Conference at the 2023 Angus Conference in Orlando, Florida, on November 5.
The ultimate goal is to prepare and meet the needs of Angus members as we move into the future of the business, Zwilling said, adding that this first step provides baseline data. Future iterations will set trends.
CattleFax conducts the surveys to ensure industry-wide sampling and prevent any breed bias. The cow-calf component, conducted as part of CattleFaxs’ 2023 annual cow-calf survey, found that most producers believe genetics have improved over the past decade for a variety of traits such as carcass, growth, calving ease, maternal characteristics and Structure and structure. Function.
CattleFax analysts conducted telephone interviews to complete an extensive feedlot survey with respondents representing 3.32 million cattle being fed. Nearly 60% of feedlot owners are 60 years or older, indicating significant changes in management in the industry over the next few years.
Zwilling says as demographics change, we may see changes in how cattle are sourced and what they value.
Zwilling admits some of the results are not surprising, such as the preference for black Angus cattle at both the cow-calf and feedlot levels.Industry InsightsThe data also yielded some interesting details as to why.
He said that often, we make assumptions based on our own perceptions. It’s always good to back it up with research like this.
When asked what role genetics play in purchasing decisions, 37% of breeders responded that they focus on coat color, while 35% said they focus on breed composition, 11% said they focus on bulls, and nearly 9% of people say they care about predictors of genetic merit.
“It’s an opportunity to understand and find out what our people are interested in buying and how we can grow that interest,” he said.
Zwilling shares more fromIndustry InsightsIn the December 13 episode, the survey and how pastoralists use the results to make decisionsAngus at work, a podcast for profit-seeking herders. Produced by the Angus Beef Gazette, the podcast features health, nutrition, genetics, stewardship and marketing messages and is available on most popular podcast platforms.
View the full 52 pagesIndustry Insightsreport, find the Marketing Materials tab at https://www.angus.org/AngusProductions/Salebooks or pick up a copy at the Angus booth (#1835) at CattleCon24.
Look out for the Industry Insights badgeangus magazineAngus Beef BulletinAngus Beef Announcement Extraand social platforms, the Angus team will help break down the data for the coming year.
—Shauna Helmell, editor
Angus Beef Announcement
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